The eHealth sector within the digital single market is expected to be worth 20 billion and tens of thousands of jobs, explains Greek MEP Eva Kaili.
The Digital Post: What the EU is currently doing to speed up the development and spread of eHealth services?
Eva Kaili: Over the last years we have seen significant progress. There are many initiative at EU and national level, the most important of which is the EU eHealth Action Plan 2012-2020. The Digital Single Market also represents a huge step forward. Moreover, the EU is funding research and innovative initiatives in the field as well as helping SMEs operating in this sector.
TDP: What are the main challenges for the further development of the ehealth technologies in Europe?
EK: Different languages, different mentalities, different legislation, different taxation, different education systems: these are all big challenges that we have to face, because it is clear that the development of the sector depends on more coordination among the EU member states. For instance, we still have different accreditation and validation systems in each country. In addition, the digital divide that still runs between the EU states makes things more difficult. The EU action plan on eHealth addresses comprehensively these issues aiming at building a union in the field of eHealth by 2020. I think we are almost halfway. The opportunity is huge: the eHealth sector in the digital single market is expected to be worth 20 billion and tens of thousands of jobs.
TDP: What further actions or policies should be taken at EU and national level?
EK: Overall, we need to go for smarter and flexible strategies which can be adapted to the peculiarities of very different countries. We cannot expect all member states to follow the same path at the same speed. I also think more has to be done on active aging as well as digital accessibility and digital literature. All these issues are fundamental to expand the reach and the adoption of eHealth tools among the population.
TDP: Do you think the Digital Single Market strategy will deliver?
EK: Yes, I think it can. We can already see the benefits of the efforts made in the last years towards a single digital market. Roaming fees, for instance, are about to disappear. Let me take another example in the field of eHealth. Thanks to eprescription you can have your medication in each country you go, just using your mobile phone.
This is part of a series of interviews held during the conference "Digital Single Market: Bridging the Gap" organized by the British Chamber of Commerce in Belgium. The event featured keynote speeches from Commissioner Oettinger Juhan Lepassaar and Robert Madelin (EPSC). Other speakers included senior EU officials, parliamentarians, trade bodies and business leaders who discussed the future challenges for business in the areas of fintech, e-health and industry 4.0.