Licensed drivers don’t have any disadvantages that couldn’t be fixed with the right motivation, says Markus Villig, founder and Ceo of Taxify, the “anti-Uber” application aiming to help traditional taxi firms and drivers respond to Uber and its likes.
Markus Villig: Taxify helps taxi companies grow their business with great technology they couldn’t afford themselves. In most countries a taxi license costs just 300€, so taxis don’t have a big fundamental disadvantage to ridesharing apps with unlicensed drivers.
With the help of convenient booking applications & improved service standards, taxi companies can successfully adapt and grow their market share.
Most people actually prefer licensed drivers who can use fast-lanes, if their service, quality and price are on the same level as private drivers.
The Digital Post: Is the idea behind Taxify concretely working? What is the response of taxi firms and that of the consumers?
Markus Villig: Taxify has thousands of drivers and hundreds of thousands of customers using the platform every month. This shows that people have nothing against taxis, but they have a problem with the bad quality and high prices taxis historically have had. Taxify solves that, by making licensed drivers actually attractive.
The Digital Post: How does your start-up operate nowadays? What are the plans for the future?
Markus Villig: We are growing fast and opening new cities every month. We already are the market leader in Eastern-Europe and our first goal is to become the largest taxi app in all of Europe by number of bookings in 2016.
Our goal is to provide people with the most convenient and affordable transport we can, so taxis are not a niche service, but a mainstream alternative to public transport.
The Digital Post: Your experience shows that the so-called “uberification” of the economy can be turned in favour of the very traditional business models it is said to threaten. What do you think?
Markus Villig: Licensed drivers don’t have any disadvantages that couldn’t be fixed with the right motivation. Historically taxis have had the freedom to overcharge and offer low quality services.
With the launch of new unregulated ridesharing apps, the licensed providers are feeling enough pressure to change their offering. Taxify is there to accelerate this process and provide the tools needed to survive.
Markus Villig is the founder and CEO of Taxify, the largest taxi booking app in Eastern Europe.