On November 27th, at the Egmont Palace, a rather extravagant but always elegant venue in the heart of Brussels, the Think Digital Summit took place. The Digital Post could not have missed the opportunity of attending
It is the second year the Think Digital Summit runs by the initiative of the European Business Summit. This year’s Summit touched upon issues such as data protection and privacy of consumers and citizens, growth of SME’s and Start Ups within the Digital Single Market, and last on critical digital infrastructure for developing a 5G network across Europe. The speakers were MEP’s, EU officials, policy makers, and representatives from the business sector. The Summit was smartly structured into three thematic panels in form of debates mainly polarizing between speakers from public institutions defending EU policies and corporate representatives advocating on business interests. The debate formation was not only vibrant managing to keep the participants interest alive for more than 6 hours but also gave us the opportunity to witness diverse interests and objectives collide or concede depending on the speakers’ background and the topic discussed.
In his opening keynote speech Giovanni Buttarelli, the European Data Protection Supervisor acknowledged the increasing demand for transparency and the need for all individual voices to be heard and transposed. Building on his statement, he pointed out an ‘‘unfair balance’’ between corporations handling a big amount of data, and on the other hand citizens merely giving away valuable personal data, oblivious of this transaction. Having framed this imbalance he labelled opacity as the biggest threat set to individuals and suggested this threat should be tackled by regulation.
Data Protection and Privacy of the European Digital Future
The topic which ignited a rather polemic but nevertheless constructive debate was the General Data Protection Regulation (GDPR) or officially Regulation 2016/679 (Click here) and which monopolized the discussion of the first panel. According to EU officials the GDPR objective is to achieve an equilibrium between the full respect of fundamental human rights and business development, being at the same time an innovation friendly regulation. GDPR comes into force at the end of May 2018, so we will have to wait and see whether it will reach its full potential and purpose. Furthermore, this regulation comes to repeal an older E-Privacy Directive (Directive 95/46/EC), with the intention to achieve full integration and harmonization of implementation across the E.U. Highlighting the value of the innovation friendly design for the business sector, Despina Spanou, Director of DG CNECT, also strongly advocated for the need to empower consumers to have full control of their communication and to be asked to consent or not to sharing their data. ‘‘Consent has to be affirmative, not implicit’’, she asserted.
Responding to Mrs. Spanou, Mr. Louette, Deputy Chief Executive Officer, Orange, joked ‘‘Beware of Greeks bearing gifts’’ which although was a great ice breaker, it also made a clear-cut statement regarding his position towards the GDPR . He expressed his fears on restrictions on data use in businesses, stressing the need to balance regulation so that it does not hinder business activity. The issue of labelling almost everything as ‘‘personal data’’ was also brought up, pointing out the need to define the term more effectively. Furthermore, Mr. Louette argued that using personal data, such as people’s locations, can enable companies analyse the data and produce smarted public services where needed. Last, he revealed that Orange wants to create a data dashboard for its customers from where they could monitor the cyberspaces they had left traces of their personal data.
Boosting Growth for SME’s and Start-Ups in the Digital Single Market
Digital is not a new industry, it is the way all SME’s and Start-ups should operate, says Katarzyna Jakimowicz, Associate Director of the Lisbon Council. The biggest issues SME’s have to tackle are to sell their products internationally, and to expand their limited knowledge of digital advertising tools. In some countries like Bulgaria, online purchases account for below 30 per cent of overall purchases, which discourages companies in these countries to advertise online at all. The major issues raised in this panel were once again regulation harmonization, this time on e-commerce and work mobility, and the business responsibility to create windows of opportunity for smaller businesses to grow. Nevertheless, the most interesting points were raised by Mrs. Jakimowicz on the existing, as she calls it, ‘‘talent and soft skills gap’’ referring to SME’s difficulty to access talent and digital skills domestically making the need for EU regulation on remote work more relevant and urgent than ever. The lack of communication between SME’s and institutions when it comes to funding and support mechanisms was discussed, bringing up that the European Innovation Council (Click here) will give €2,7 billion on SME’s, and in terms of promoting and supporting growth, the EU has initiatives such as The Startup Europe Project (Click here) helping SME’s develop.
Digital Infrastructure towards Maximum Connectivity
‘‘Bad connection is like no connection at all, thus we should aim towards high speed maximum connectivity’’ says Miapetra Kumpula-Natri, MEP for S&D.
The third and last panel focused on the advent of 5G network and the issues that need to be dealt with along the way. Issues that will arise on setting up a 5G network are building the necessary infrastructure to support the regular function of the network and the urgent need to regulate in order to create a safe environment for investors and in order to protect competition and innovation. Furthermore, it was repeatedly argued that this transition will not just be a transition from 4G, as it happened from 3G to 4G, it is a new technology that would change our lives and apply in a diversity of human activities such as transport and health industries, but unfortunately further elaboration and more tangible examples as to in what ways this network would revolutionize our everyday lives were not given.
Take Away Messages
An equilibrium between citizen’s protection and business development and innovation needs to be set, and the DGPR aspires to do so.
More initiatives need to be launched at EU level in order to boost and support SME’s access to soft digital skills and funding mechanisms.
Regulation on harmonization of rules on e-commerce and remote working are urgent.
In achieving a 5G network there are still a lot of issues to be tackled, such as critical infrastructure and regulation on safety to attract investors.
Overall I found the Summit very interesting and relevant. The structure of the sessions was constructive in terms of content and interaction between the speakers. The topics discussed were all relevant to current digital affairs and analysed sufficiently; I am afraid though with the exception of the 5G topic where more tangible arguments could have been delivered by the speakers. Questions by the participants were welcomed and answered with directness and in a meticulous fashion. Furthermore, the venue was grandiose, some might argue over the top, but still interesting to see, and last the services provided, such as food and drinks were satisfactory, although perhaps wider variety of food would have left participants with impressions. For now we can only wait for the next Think Digital Summit in December next year and wonder what novelties we are to anticipate on.
Photo credit: pixabay.com
Today e-health has emerged as a concrete pathway to help tackle one of the greatest challenges of contemporary Europe: creating health systems that are sustainable and inclusive. The European Health Forum Gastein (EHFG), which is taking place in Bad Hofgastein from 4-6 October 2017, is a splendid opportunity to highlight this potential in all politics.
Not too long ago, e-health was no more than a concept that offered a promising glimpse of what the future of healthcare might look like. Today e-health has emerged as a concrete pathway to help tackle one of the greatest challenges of contemporary Europe: creating health systems that are sustainable and inclusive, with the potential to function as the cornerstone of flourishing economies.
The twentieth anniversary conference of the European Health Forum Gastein (EHFG), which will gather policy makers, researchers, as well as representatives from industry and civil society in Bad Hofgastein from 4-6 October 2017, is a splendid opportunity to highlight the potential of e-health in all politics.
The theme of the EHFG 2017 – “Health in All Politics” – underscores the need to build bridges between health and all other areas of political and societal action and debate. to break silos, and to increase awareness of the interconnectedness of every choice we make, as policy makers, but also as citizens.
Amid the challenges posed by ageing populations requiring more healthcare resources, e-health can be a powerful tool in facilitating these goals. With the help of e-health, policy makers now have the possibility to cater to population, but also to individual citizens’ needs, and directly cater to individual needs.
E-health provides a pathway for improving access to medicines and care, for reducing wasteful spending, and improving the quality of overall care. E-health also allows for effective disease monitoring and, consequently, prevention.
This year’s EHFG will provide a forum to address some of the challenges we face. I am referring in particular to cyber security, and the importance of striking a balance between the opportunities offered by e-health and free flowing data on the one hand, and ensuring patient safety and privacy on the other.
We also need to ensure the interoperability of systems and overcome the existing barriers between jurisdictions. Finally, we need to address scepticism among citizens and patients about what e-health can do for them.
The horizontal nature of these challenges requires an “all-politics” approach. We have every reason to be optimistic in this regard. The European Commission has been taking initiatives on e-health and digital health as part of its Digital Single Market Strategy.
In July 2017, it launched a consultation, which is still underway, to define the need and scope of policy measures that will promote digital innovation in improving people’s health, and address systemic challenges to health and care systems. And as co-chair of the e-health Network, I have seen the commitment of EU Member States to cooperate on boosting e-health.
For instance, in 2016, 20 Member States decided to set up e-Health National Contact Points, to facilitate cross-border data exchange. E-health is also one of the priorities of the Estonian Presidency of the European Union (July-December 2017), and I am looking forward to the outcomes of its high-level conference, shortly after the EHFG in October.
Healthcare systems are increasingly counting on technology to help them meet the needs of Europe’s citizens. We need a “Health in All-Politics”-encompassing strategy to make effective use of the e-health structures and tools, and to make Europe’s healthcare systems work better for patients, in a sustainable manner. I look forward to discussing these important issues at the EHFG.
 The European Commission’s mHealth Green Paper consultation (2014) indicated that Europeans often lack trust in mobile health applications
Picture credits: BEV Norton
Commissioner for Digital Economy Günther Oettinger keynoted the “Digital Single Market: Bridging the gap” event organized on May 3rd by the British Chamber of Commerce in Belgium. Here are 4 highlights from his speech you need to be aware of.
Still lagging behind…
Europe has a number of competences and success stories in the tech sector, but it is still lagging far behind. Take creative online platforms, applications, social networks, new services: Almost nothing of these comes from Europe. The continent is not really in a good shape. We have to reverse this situation.
Digital Single Market now
Since decades we have created a common European market in a wide spectrum of sectors, giving a clear advantage to our industries in the context of the biggest market in world. There is no argument whatsoever against enlarging the benefits of the common market to the digital sector. Such benefits are expected to be much bigger if one looks to the markets of Europe’s associated partners such as Ukraine or Turkey. Fixing the regulatory fragmentation is the key issue: we do not need 28 national silos. In this respect, the general data protection regulation adopted a few months ago is the example to be followed.
A gigabyte society
The Digital Single Market cannot come reality without adequate infrastructures. Europe must aim for a gigabyte society if it does not want to fail. In order to make the most of booming sectors such as development of Internet of Things, machine-to-machine, or e–health, Europe cannot keep leveraging on 30 Mbps or 100 Mbps forever. It should start thinking of networks capable of reaching speeds of 500mbps or higher.
Europe is still grappling with two types of digital divide. The first concerns the connectivity gap between rural and metropolitan areas, which in turn requires more comprehensive investment strategies in digital infrastructures. The second lies between European citizens with digital skills and those who lack technological education. Member states should give more priority to the digital education of their citizens: the European Commission will step up its efforts to help them set up related policies on digital skills.
Beside Mr Oettinger, the conference "Digital Single Market: Bridging the Gap" featured keynote speeches from Juhan Lepassaar, Head of Cabinet to Andrus Ansip, and Robert Madelin (EPSC). Other speakers included senior EU officials, parliamentarians, trade bodies and business leaders who discussed the future challenges for business in the areas of fintech, e-health and industry 4.0.
Picture credits: Sergiu Bacioiu
If governments resort to brokering individual tax deals, such as the recent UK’s tax deal with Google, we end up with a race to the bottom that ultimately would be damaging our digital economy, says Lib-Dem MEP Catherine Bearder. Brexit? Complete economic lunacy.
What is the added value to the Digital Single Market that the UK might bring if it stays in the EU?
The UK is a world leader in e-commerce, so making it easier for businesses to sell goods and services online across the single market will bring massive benefits to our economy and to British consumers. Leaving the EU now just as we are on the cusp of this digital revolution in Europe would be complete economic lunacy.
What is your opinion about the recent UK’s tax deal with Google?
The UK Chancellor could and should have got a better deal for the UK taxpayer. It is not acceptable that there is one rule for large multinational companies and another for the small businesses paying their taxes and struggling to get by.
Companies like Google make an important contribution to jobs and the economy, but that doesn’t mean they should be able to get away with failing to pay their fair share in tax.
Broadly speaking, what sort of measures should the EU undertake to ensure that multinationals such as Google pay a fair share of tax in each country in which they operate?
The recent EU agreement to introduce greater transparency over tax deals is an important step forward. But what the history of tax deals in Europe shows us that we need a more coordinated approach to ensure accompanies pay their fair share.
If governments resort to brokering individual tax deals, we end up with a race to the bottom. The most important underlying principle should be that tax is paid where the actual economic activity takes place.
This can be a real challenge in the digital sector, but it is one we must overcome if we are to create a level-playing field and a thriving and fair economy.
Picture credits: James Petts
During the event which is co-organised by the European Commission, government representatives, business leaders, major technology companies, SMEs and researchers will gather to discuss how language technologies can help overcome the fragmentation of the EU online market, and how they can help businesses and governments to operate successfully and efficiently in multilingual Europe. A joint strategic research and innovation agenda for the multilingual digital single market will be adopted.
If you want to contribute your idea/solution on how to create a multilingual Digital Single Market please contact Blanca Rodriguez from Zabala (LT_Observatory coordinator) and Georg Rehm from DFKI (CRACKER Coordinator).
The conference will discuss how the EU should complete the digital single market; unleashing e-commerce, the data-driven economy, and new business models and the sharing economy. The building blocks for a digital age – data protection, copyright and competition policy – will also be debated.
We are pleased to invite you to participate in a conference jointly
organised by the UK Government and Dansk Erhverv – Danish Chamber of Commerce on the digital single market.