• Startup Economy

    Connected cars, (more) developers wanted

    As the Internet of Things takes off the market for connected car will rapidly expand. GSMA estimates that every car will have some type of connection by 2025. This means that more and more developers are poised to enter the automotive space. The demand f [read more]
    bySophie Mestchersky | 15/Jan/20155 min read
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    As the Internet of Things takes off the market for connected car will rapidly expand. GSMA estimates that every car will have some type of connection by 2025. This means that more and more developers are poised to enter the automotive space.

    The demand for constant connectivity spreads to many industry sectors and the automotive sector is no exception to this trend. Our cars have become central hub not just for transportation, but also for communication.

    According to Alec Saunders, a technology ecosystem, platform and developer relations leader, “people want uninterrupted connectivity and intelligent personalisation, and this experience is now moving into a new medium – the car.” Developers ought to be on the cutting edge of this rapidly growing market, and car manufacturers have eagerly started recruiting.

    As consumer expectations evolve, the market for connected cars will rapidly expand. A 2013 forecast by GSMA found every car will have some type of connection by 2025. Furthermore, the market for technology to connect cars was an estimated $18 billion in 2012 and is expected to increase three times that number in the next four years worldwide.

    Our research shows that more than just expectations are changing.

    [Tweet “Road safety will also soon become a factor in connected car development.”]

    Think about the risks we take during all manual tasks, such as reaching for a phone, dialing, and texting while driving. As vehicles become more connected, standardising interfaces and reducing the amount of time needed to take a driver’s eyes off the road becomes important.

    Liz Kerton, the Executive Director of the Autotech Council, says: “A car that drives itself is 90% software and 10% hardware. We’re about 70% software now, so you could say there are many opportunities still out there.” Liz’s aim is to connect car manufacturers with entrepreneurs, venture capitalists, and suppliers.

    Nowadays, drivers can unlock their cars, check the status of their batteries, find where they parked, and remotely activate the climate control system. With more and more developers entering the automotive space, this is just the beginning.

    Learn more in our white paper, “Automotive as a Microcosm of IoT.

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